Rural Management is specialized function required for rural enterprises, especially producers’ cooperatives with modern processing units. Rural management experts can help these units and enterprises to market consumer goods. They also help set up rural enterprise and realize the untapped potential in rural areas of the country.

Rural development projects addressing the needs of specific groups of people and geographic regions as well as those of individual commodities are being implemented all over the country. All these are due to sustained rural development actions. Given the magnitude of our rural population, the government is encouraging professionals to set up industry and work for development in rural areas.

Apart from the government, many voluntary agencies and private companies are supporting rural development and rural management. Professional management, firmly grounded in the realities of rural problems, is expected to extend the base of development activities in the rural segment.

The main work for a rural management professional is: Planning systematic development of the region where he/she is working. He/ she is expected to collect the necessary data on literacy rate, nourishment rate, development of women and social relevant information. These data are further classified into broad heads and many plans made accordingly.

Institute of Rural Management, Anand, is a unique institution as it provides professional education for training managers for rural full-time programme prepares candidates for challenging managerial responsibilities in the rural co-operative sector and development organizations. Candidates seeking admission must be graduates with a minimum aggregate of 50%. Selection procedure consists of a written test, group discussion and personal interview.