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Workshop on Effective Writing Skills for Business Audiences

Workshop on Effective Writing Skills for Business Audiences at ISB Hyderabad Apr 18

 

About the ISB

 

 

ISB Hyderabad is organizing a One day Workshop on Effective Writing Skills for Business Audiences on April 18, 2020.

This one-day workshop is meant to introduce the participants to the formats of writing such as case studies, business articles, reports and white papers that are relevant to and popular with business audiences. In this workshop, you will learn how to adapt your writing style to suit various formats and audiences, along with guidance on how to improve your writing to be effective and impactful.

 

 

Outcomes

 

 

  • Learn formats tailored to business audiences
  • Hands-on writing exercises
  • Feedback to make your writing clear and coherent

On successful completion of the workshop, which includes timely submission of the assigned writing exercises, participants would receive a certificate of completion from ISB. In addition, based on an assessment of the quality of writing exercises submitted, the top five participants would also be considered for writing positions at ISB.

Resource Person

  • Dr. Philip C Zerrillo, Professor of Marketing Strategy (Practice) and Deputy Dean, Corporate and International Relations, Indian School of Business.
  • Geetika Shah, Associate Director – Content Development and Training at the Centre for Learning and Management Practice at ISB.

Target Audience

This is an advanced course meant for participants who meet at least one of the following criteria:

  • Formal qualification in journalism/ mass communications / English language major
  • Post-graduate or equivalent program in the Social Sciences, Economics or Management field (with a penchant for writing and wanting to move to full-time writing as a career)
  • Work experience in writing positions (between 2-4 years)
  • PhDs and Doctoral students seeking to add to their writing and communication skills

Registration

  • Workshop fees: INR 5,000 (Inclusive of GST)
  • The fee covers all workshop material, coffee breaks, and luncheons.
  • Participants are expected to cover their own transportation and other living costs.
  • The last date for registration is April 6, 2020
  • To register online, click here.

 

Objective:

 

This one-day workshop is meant to introduce you to formats of writing such as case studies, business articles, reports and white papers that are relevant to and popular with business audiences. In this workshop, you will learn how to adapt your writing style to suit various formats and audiences, along with guidance on how to improve your writing to be effective and impactful.

 

Workshop Faculty:

 

  • Dr Philip C Zerrillo, Professor of Marketing Strategy (Practice) and Deputy Dean, Corporate and International Relations, Indian School of Business.
  • Geetika Shah, Associate Director – Content Development and Training at the Centre for Learning and Management Practice at ISB.

 

Target Audience:

 

This is an advanced course meant for participants who meet at least one of the following criteria:

  • Formal qualification in journalism/ mass communications / English language major
  • Post-graduate or equivalent programme in the Social Sciences, Economics or Management field (with a penchant for writing and wanting to move to full-time writing as a career)
  • Work experience in writing positions (between 2-4 years)
  • PhDs and Doctoral students seeking to add to their writing and communication skills

 

Before the workshop:

 

As this is meant to be an advanced course, we expect that participants who apply should have some basic level writing skills. As part of the application process, we will evaluate the applicant’s writing before registering them for participation. As such, interested applicants would be requested to share a copy of their resume along with any samples of recent writing that they can provide.

 

During the workshop:

  • Learn formats tailored to business audiences
  • Hands-on writing exercises
  • Feedback to make your writing clear and coherent

 

At the end of the workshop:

 

On successful completion of the workshop, which includes timely submission of the assigned writing exercises, participants would receive a certificate of completion from ISB. In addition, based on an assessment of the quality of writing exercises submitted, the top five participants would also be considered for writing positions at ISB.

Workshop Fees: INR 5000/- Inclusive of taxes 

WORKSHOPS

 

UPCOMING
April 18, 2020 | Saturday Add to calendar
Indian School of Business, Mohali Campus, Knowledge City, Sector 81, SAS Nagar, Mohali, Mohali, India, 140 306
Contact: Arun Khan,
arun_khan@isb.edu,
040-23187299

Contact

Phone Number: 040-23187299

Email ID: arun_khan@isb.edu

 

 

For more details refer the Official Website :  https://www.isb.edu/

 

Information Document

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