L’Oréal Brandstorm 2024

About L’Oréal Brandstorm 2024

L’Oréal Brandstorm is a Global Innovation Challenge, an initiative of the L’Oréal Group that aims to offer the participants an experience and an opportunity to innovate in the beauty-tech industry. It enhances participants’ entrepreneurial skills and creativity skills, making them ready for the real world.

The competition echoes the L’Oréal philosophy of innovation, entrepreneurship, and excellence to make beauty universal thereby defining the future. It is equally challenging as today’s evolving business landscape so you can try yourselves on a real case that businesses are facing today! We hope you will learn, innovate, and enjoy this mission!

The program is supported through strong mentorship from senior management, brand managers, and HR throughout the competition journey, which is divided into domestic and international rounds.

Brandstorm mission – what we expect from you

Your Brandstorm 2024 mission is to: REINVENT THE FUTURE OF PROFESSIONAL BEAUTY THROUGH TECH Your playing fields: ONLINE & OFFLINE POINTS OF EXPERIENCES, AUGMENTED SERVICES, and E-COMMERCE.

We are inviting you to reinvent the professional beauty experience for consumers across the world, online and offline, to drive engagement, emotion, and a sense of community. We are inviting you to put augmented technologies at the service of beauty professionals, to help them guide, diagnose, and predict consumers’ needs. We are inviting you to envision e-commerce models that transform the professional beauty marketplace, perfectly intertwining online and offline interactions for consumers, in our quest to become the most powerful destination for professional beauty.

Join the L’Oréal Brandstorm 2024 Innovation Challenge, open to all under 30, and collaborate in teams of three to reshape the future of beauty and fast-track your career.