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PIMR, Indore Strategies For Success & Sustainability

e-Conference on Surviving In Tough Time: Strategies For Success & Sustainability by PIMR, Indore


The world is passing through probably the toughest time in its history. The global crisis caused by Covid-19 pandemic has affected every country across the world and has raised serious concerns about Economy, Society, Civilizations and Humanity. Due to prolonged global lockdown, economic activities have come to standstill which may result in grievous recessions. This will affect the economic progress of countries by posing threats on every front of business, including production, distribution and consumption. Worst affected will be the job prospects which may result in creating a vicious cycle of demand and supply mismatch. The dependency on technology has also increased manifolds and virtual organizations have started replacing traditional structures.Now, new principles of management are evolving and replacing the old ways of doing business.

It is affecting our social practices also. We are locked in our homes and practising social distancing. This is affecting us both individually as well as collectively. As an individual we have become more concerned about our health and hygiene. We are also redefining our relations with our family members, colleagues, and the society at large. Our outlook towards the society has changed in many dimensions and we have become very selective in interactions with our neighbours, friends and relatives. Civilizations are struggling for their survival. Experts are suggesting that our existence would depend upon how we pass through this situation. Two important components of any civilization are its religion and culture and pandemic has affected both. Our religious beliefs are getting reshaped while our culture is getting redefined. This situation has also resulted in new alignments at the global level and different countries and civilizations are coming close or getting apart on the basis of their mutual requirements. Humanity is also at its peak. Countries are sharing their resources with each other to combat the crisis. Government officials, medical professionals, public welfare staff, police and volunteers are the warriors now against an unknown enemy of mankind. They are doing their duties selflessly and the whole world is appreciating this gesture. In the light of the above scenario, Prestige Institute of Management and Research (PIMR), Indore proposes an e-Conference on the theme “Surviving in Tough Time: Strategies for Success and Sustainability”

About the Institute

Prestige Institute of Management and Research, indore is a premier management institute established in the year 1994. It was conferred Autonomous status by UGC in 2006, 2012 and again in 2018. PIMR is amongst the best self-financed management institutes in the country. PIMR is affiliated to Devi Ahilya University for all its Under Graduate and Post Graduate programs. The institute has been accredited by National Assessment and Accreditation Centre (NAAC) and has received NAAC ‘A’ Grade Accreditation from U.G.C. twice in 2009 and in 2014. It is an ISO 9001:2008 certified Institute. It is recognized by University Grants Commission under 2(f) and 12(b). Prestige Institute of Management and Research is conceived as a unique growth oriented institution of professional education and training. The Institute has in its genesis the solemn objective of catering to the educational and training needs of the students, non-resident Indians, foreigners residing in India, defence personnel and executive from industry and government. The uniqueness of the Institute is its provision for elaborate spectrum of professional programs, on-the-job training, emphasis on qualitative education/training and building of cultural values leading to development of a dynamic personality.
The Institute had made a beginning in 1994 by introducing MBA (Core) and MBA (Part Time) programs, and an undergraduate program in management discipline (Bachelor of Business Administration). The Institute now offers M.B.A. (Full Time), M.B.A. (Part Time), M.B.A. (Marketing Management), M.B.A. (International Business), M.B.A. (Financial Administration), M.B.A. (Personnel Administration), M.B.A. (Advertising and Public Relations), Bachelor of Business Administration (B.B.A.), Bachelor of Computer Applications (BCA), B. Com. (Hons.), Masters and Bachelor in Mass Communication, BBA(Foreign Trade), B.A. L.L.B. (Hons.), B.B.A. L.L.B. (Hons), B.Com L.L.B. (Hons), L.L.B., and L.L.M.

The institute is ranked consistently in the upper edge of top ranking business schools in various national surveys carried out by the agencies like India Today, Chronicle, Business Today, Ministry of Human Resource Development, Business India and Outlook which has enabled the institute to achieve significant position amongst B-schools in the country. The achievements of the institute in Twenty Five years of its existence have been widely appreciated.

Call for Papers

PIMR e-Conference on the theme “Surviving in Tough Time: Strategies for Success and Sustainability” invites empirical and conceptual research papers from academicians, professionals, consultants, practitioners, research scholars and students related to the fol lowing themes and subthemes.

Who Should Attend

Academicians; Senior Managers/Practitioners; Research Scholars; Students; Management Development Facilitators; and Trainers.

The Methodology for Paper Presentation

• Papers can be presented in the e-Conference through Zoom/Skype Platforms.

• The web link (session ID and Password) will be shared two hours before the e-Conference.

• According to the pre-informed schedule, the speaker will be required to present a paper live through the screen share option for the stipulatedtime.

• e-Certificates of presentations will be e-mailed post e-Conference.

Publication of Full Papers


Research papers selected by the review board may be considered for publication in the Prestige International Journal of Management Research (PIJMR) post e-Conference. The submission date of selected full papers for publication would be notified later.

Sub Themes

Research Papers or abstracts can be submitted on broad sub-themes mentioned below. However, research papers or abstracts can also be submitted on any related area or discipline under the broad theme of e-Conference.

Marketing in Tough Time

• Marketing Strategies

• Redefining Marketing Concepts

• RedefiningConsumerBehaviour

• Media Habits

• ReshapingSales Practices

• New Era in CRM

• The Impact on Sectors – Health, Tourism, Retail, Entertainment, etc.

Finance in Tough Time

• Financial Strategies

• Redefining Financial Concepts

• Changing Preferences of Investors

• Digital Transactions

• New Tax Regime

• Crypto Currency

• Impact on Financial Health of Different Sectors

Human Resource Management in Tough Time

• HRM Strategies

• Redefining HRM Concepts

• Virtual Organizations

• New Definition of Industrial Relations

• Diversity in Virtual World

Information Technology in Tough Time

• BlockChain

• Cloud Computing

• Virtual Reality

• Artificial Intelligence

• Cyber Intrusion

• e-Commerceand e-Business Applications

• Securityof OnlineTransactions

• Data Science Applications

Education in Tough Time

• e-Learning

• Redefiningthe Roleof Academicians

• Virtual Universities

• New Age Learners

Important Dates to Remember

Last Date for Submission of Abstract 20th May, 2020
Intimation of Acceptance of Abstract 25th May, 2020
Commencement of Registration 26th May, 2020
Last Date for Registration 31st May, 2020
e-Conference Presentations 06th June, 2020 *


Abstract Submission Guidelines


• Extended Abstract of minimum 1000 to 1500 words must be typed with clearly mentioningTitle of Paper and Name, Affiliation, Contact Details of Author(s) and with at leastthree keywords.

• Reference must be in APA format.

The Abstract should be submitted in soft copy to the E-mail ID: econference@pimrindore.ac.in Copy (cc) should be sent to:

I Dr. Tarun Kushwaha, Associate Professor Email: tarun_kushwaha@pimrindore.ac.in

I Dr. Arpit R. Loya, Assistant Professor Email: arpit_loya@pimrindore.ac.in

I Prof. Prayatna Jain, Assistant Professor Email: prayatnaJain@pimrindore.ac.in


Registration Details

r Category Amount (INR)
Senior Managers/ Practitioners 1000
Academicians (Faculty/ Consultants) 750
Research Scholars 500
Indian Students 300
Foreign Delegates $20
Foreign Students $10

• Online registration link will be opened from May 26 to May31,2020 at www.pimrindore.ac.in

• Registration fee is non-refundable. However, change in nomination/s is acceptable

• In case of more than one author the presentation certificates would be given to only those authors who registered forthe e-Conference.

• You can register by paying registration fee through NEFT and GPay (Bank Transfer). For payment please find following information:

Account Name: PIMR National Conference

• Bank: Punjab National Bank

• Branch: PIMR, Scheme No. 54, Indore

• Account No.: 2892012100000092

• IFSCCode: PUNB0625100

• Branch Code: 6251

• MICR Code: 452024015

*Please mention Transaction ID of NEFT payment in registration form.

Contact Details


  • Dr. Tarun Kushwaha. Email: tarun_kushwaha@pimrindore.ac.in
  • Dr. Sharda Hariyani, Email: sharda_hariyani@pimrindore.ac.in
  • Dr. Arpit R. Loya, Email: arpit_loya@pimrindore.ac.in
  • Prof. Prayatna Jain, Email: prayatna_jain@pimrindore.ac.in
  • Prof. Nakul Singh Chouhan, Email: nakul_chouhan@pimrindore.ac.in


For more details refer the Official Website :  https://pimrindore.ac.in/


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